Sheet template · Marketing
Social Media Calendar
Schedule platform-specific posts with publish times, captions, assets, owners, approvals, and campaign context.
Small marketing teams, creators, and owners coordinating a manageable social publishing queue without a scheduling platform.
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Structured preview
Social Media Calendar at a glance
Preview only10 columns · 3 sample rows
| Publish date | Publish time | Platform | Post / hook | Format | Campaign | Owner | Asset link | Approval | Status |
|---|---|---|---|---|---|---|---|---|---|
| 2026-10-02 | 09:00 | Three ways to reduce handoff friction | Carousel | Fall onboarding | Maya | Ready | Scheduled | ||
| 2026-10-05 | 12:30 | Behind the scenes: service checklist | Short video | Operations tips | Jordan | Review | Draft | ||
| 2026-10-07 | 08:15 | Customer question of the week | Image | Community | Taylor | Ready | Planned |
This calendar focuses on platform-level post production and approvals; use Content Calendar for broader editorial work across formats.
What's included
- Platform and publish-time fields
- Post hook and format fields
- Campaign and asset context
- Owner, approval, and status workflow
How to use it
- 1Create one row per platform post and choose a consistent status vocabulary.
- 2Add the asset link and approval state before a post is considered ready.
- 3Review the calendar with the owner before publishing; this sheet does not publish or schedule posts automatically.
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