Sheet template · Marketing
Marketing Campaign Tracker
Coordinate campaign dates, owners, spend, results, and notes in one practical marketing planning sheet.
Small marketing teams and owners running a handful of campaigns across paid, owned, or partner channels.
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Structured preview
Marketing Campaign Tracker at a glance
Preview only10 columns · 3 sample rows
| Campaign | Channel | Start date | End date | Owner | Budget | Actual spend | Leads / results | Status | Notes |
|---|---|---|---|---|---|---|---|---|---|
| Fall onboarding | 2026-09-28 | 2026-10-16 | Maya | $1,800 | $620 | 18 | Active | Pair with the content calendar. | |
| Local partner referral | Partnership | 2026-10-01 | 2026-11-15 | Jordan | $900 | $250 | 7 | Planned | Confirm partner offer. |
| Budget total | =SUM(G4:G6) | =SUM(H4:H6) |
Campaign Tracker measures an initiative's dates, spend, and results; Content Calendar plans the individual pieces of content.
What's included
- Campaign dates and owner
- Budget and actual spend fields
- Leads or results tracking
- Status and notes for campaign review
How to use it
- 1Create one row per campaign or initiative, not one row per social post.
- 2Update spend and results on the cadence your channel supports.
- 3Use the notes column to capture the decision or learning that should shape the next campaign.
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